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Danger level 7
Type: Tracking Cookie


Mediaplex sounds like a serious business until you learn that it is a tracking cookie. This means that this little piece of software isn’t as significant as its name might make you think. However, these days one should not overlook tracking cookies because they could be associated with several security issues.

We will use this entry to tell you more about tracking cookies and how to remove Mediaplex from your computer as soon as possible. Although tracking cookies are not direct computer security threats, they should not be taken lightly. Hence, heed our warning and get rid of this intruder before it managed to expose you to something dangerous.

Now, what is a tracking cookie and why should we be wary of them? First, we would like to point out that not all cookies are dangerous. In fact, some of them are there to customize your web browsing experience, making access to certain websites and content easier. What’s more, cookies allow search engines to establish your preferences, and sometimes the search keywords you enter get auto-filled into the search bar because of the cookies. So essentially, it seems like a good and convenient thing, but why should we be wary about tracking cookies like Mediaplex?

Well, the problem here is that tracking cookies collect information on your web browsing habits, and then transfers the collected data back to its developers. And there is really no telling of where that data could go. The developers could share it with any third party out there. For the most part, this sharing of information happens due to online marketing purposes. So if you have tracking cookies like Mediaplex on your browser, you can expect to see a lot of random ads when you browse the web. And while these ads might look more annoying than dangerous at first, we have to take into account that tracking cookies know a little bit about it.

For instance, Mediaplex is now known as Conversant, and it constantly redirects users to The privacy policy on the website claims that this tracking cookie may “collect information from you for various purposes, including, but not limited to, providing advertisements about goods and services likely to be of greater interest to you.” It also says that the cookie is “not responsible for the privacy practices of websites and mobile applications operated by such third parties.” In other words, if you get redirected to dangerous websites, you are on your own, and Mediaplex washes its hands clean of this.

This is actually where the dangers lie. Technically, this tracking cookie should simply display commercial ads that should be associated with your likes and preferences. And what happens when you see something that you like? You are more likely to interact with it. Consequently, Mediaplex should help you find something that you need, but there is no guarantee that the links it promotes are reliable. As it has been quoted, the cookie is not responsible for the privacy practice of third-party websites. So it does not really care who embeds their content in the ads it displays.

Although such scenario is highly unlikely, there is always a chance that tracking cookies and the ads they display COULD be exploited by malware infections. So if there is a malicious link somewhere, and you click it, you might accidentally get infected with a ransomware program or anything of the kind. Therefore, you should not just wait and let it happen. Your cybersecurity should be one of your top concerns, so the sooner you get rid of all the potential threats, the better.

How do you get rid of Mediaplex? The best way to terminate tracking cookies is to reset your browser’s settings to default. You can do that by following the manual removal instructions below this description. Also, it would be a good idea to scan your computer with the SpyHunter free scanner. Tracking cookies are bound to travel together with something else, and you should not overlook the potential of several intruders. Not to mention that an automatic software removal is always faster and more efficient.

To avoid similar threats in the future, be sure to invest in a reliable antispyware tool, and employ safe web browsing habits. Cookies are not malware infections, and they enter your system only if you allow them to.

How to Remove Mediaplex

Reset Internet Explorer

  1. Press Alt+T and click Internet options.
  2. Open the Advanced tab and click Reset.
  3. Select Delete personal settings and press Reset.
  4. Click Close.

Reset Firefox

  1. Press Alt+H and go to Troubleshooting information.
  2. At the top right of the new tab, click Refresh Firefox.
  3. Press Refresh Firefox on the confirmation box.
  4. Click Finish.

Reset Chrome

  1. Press Alt+F and go to Settings.
  2. Scroll down and press Advanced.
  3. Scroll down again and press Restore settings to their original defaults.
  4. Click Reset settings.
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