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Danger level 7
Type: Adware
Common infection symptoms:
  • Annoying Pop-up's
  • Shows commercial adverts


AdChoices is the term for an advertising service which is widely used by famous corporations, including Yahoo, Google and Microsoft. If you are an attentive computer user, you may have noticed that the advertisements that are displayed on, Google search results pages, and other websites bears the label “AdChoices”. These advertisements are not harmful and they are not an indicator that there is something wrong with your browsers. Some other sources may suggest that the AdChoices advertisements are the content generated by a browser hijacker, which is not true.

Different search providers such as Yahoo and Google seek to provide computer users with relevant advertisements; hence, a variety of techniques are used to bring you the most relevant ads. If you want to bring an end to AdChoices advertisements on, for example, Yahoo, click on the logo of AdChoices and then select the Manage button. You will be taken to a web page where you can disable advertisements based on your earlier browsing sessions. Yahoo collects information about the website you visit and the advertisements you click on in order to provide you with adequate advertisements related to entertainment, finance, insurance, etc; and you have the right to turn those interest-based ads off.

If you browser and click on the AdChoices icon, you are taken to, where you will be provided with information on how you can personalize the advertisements that are displayed. Personalized ads from Microsoft are based on your online searches, the websites you visit and other factors. However, if you turn off the personalized advertisements, you still see some other advertisements generated by Microsoft.

Even though AdChoices does not promote insecure websites, you should be aware of the danger that might be exposed to you after clicking on some dubious advertisements. According to the famous online search providers, they seek to ensure that the advertisements that are displayed direct you to reliable websites. However, sometimes it may be impossible to properly filter all the content that is provided to the user.

If you want to remove particular AdChoices advertisements, change the settings that are available to you. But if you want to prevent more dangerous advertisements, which are usually generated by adware programs, you should use a reliable spyware removal tool. Our team recommends that you rely on SpyHunter because this anti-spyware tool has a powerful spyware detection technology which enables you to browse the Internet safely.

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  1. Online Advertisement has become a joke Dec 9, 2015

    So sick of advertisements :( , I now refuse to buy products that are advertised in this manner. Great job

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